1. Why is color important?
2. List and define the three main properties of color.
3. List and define the three types of value variations for a color.
4. List and define the five main color combination schemes.
5. What is the difference between additive and subtractive color?
6. What is the difference between RGB and CMYK?
7. Besides CMYK, what is the common color system for mixing paints or pigments?
8. Explain how color is used in a profession that interests you.
Discussion Questions
1. Imagine what it would be like if the default color for wall paint in your school was black instead of white. How would this change the learning environment?
2. What is your favorite color? Why do you think you like this color more than the others?
3. What are the top two most popular colors in your country? Why?
4. Pick a country in Asia, South America, or Africa and research what their top two colors are. Are these colors different or the same as in your country? Why do you think this is?
1.Color is a powerful tool in business, marketing, and design
•Knowledge of color benefits:
–Marketing, Fashion Marketing,
Advertising
–Horticulture, Landscaping,
Floral Design
–Graphic Design and
Communications
–Interior Design, Culinary Arts, Industrial Design,
Architecture
2. The properties of color:
–Hue:
red, yellow, green, blue, or purple
–Value: lightness versus darkness,
white versus black
–Saturation: brightness or intensity versus dullness
•Adding white makes a tint, adding black is a shade, and
adding grey is a tone
Dullness
3. Value: lightness versus darkness, white versus black
4. Color Schemes:
–Monochromatic: tints shades and
tones of a single hue are used, such as light blue, dark blue, and medium blue
–Triadic: three colors that are
equally spaced on the color wheel are used, such as red, blue, and yellow
–Polychromatic: three or more unrelated colors are used
–Analogous: three colors next to
each other on the color wheel are used, such as red, orange, and yellow
–Complementary: two colors opposite each other on the color
wheel are used, such as red and green
5. Additive color mixing describes the mixing of colored light.
Subtractive color mixing describes the mixing of paints or pigments.
6. The RGB system–Red, Green, and Blue are the primary colors–Inverse
from the CMYK system–Used in computer monitors
7. In the subtractive color system, white is the absence of
pigment and black is the combination of all the colors of pigment.
8. Graphic Communications, Graphic Design, Marketing, and
Small Business:
•For a business large or small, visual presence is important:
packaging, logo design, website design, interior design, and advertisements all
require attention to color
1. The
whole entire school would be sad and boring.
2. Blue
is my favorite color. Blue looks better on me than any color.
3. Red
and black
4. South
Americas favorite colors are green and red
